I’ve always found myself drawn to storytelling, whether through words, visuals, or culture. My career began in digital publishing, working my way from intern to editor at Hypebae (HYPEBEAST) in Hong Kong, where I covered fashion, music, beauty, and lifestyle through a global lens.

With a keen eye for storytelling across mediums, I’ve expanded my work to photography, video, and social strategy—creating content that connects. After moving to Melbourne to complete my Master’s in Publishing and Communications, I found myself immersed in the city’s food, drink, and culture scene. From contributing to Broadsheet and Concrete Playground to building social-first campaigns, I’ve continued to evolve my practice.

Today, I blend my editorial background with creative direction, growing the digital presence of venues like Askal, a contemporary Filipino restaurant, through visual content and strategy. I also work full-time as a Social Media Strategist for a creative agency that specialises in hospitality, helping restaurants from across Australia tell their stories and connect with audiences in meaningful ways.